An iconic brand that needed some updating. tic tacs are a fun product. The sound, the box and even the name. It was time to go a little younger and hipper with the brand. We wanted to keep it really simple, natural, and sweet.
- Matt McKay
- I hate ads. By ads I mean every ad that is so clearly an ad it becomes invisible or worse does more harm than good. I believe effective marketing is not creating ads but starting a conversation. A conversation with the consumer on their level, speaking their language. It’s not about us, it’s about them. Advertising is truly a popularity contest and the brands with the most friends will win. Hi, my name is Matt McKay and I love what I do. Turning ideas into reality, a funny spot, a beautiful image or an entertaining on-line experience. I take a lot of pride in working with clients that had historically done average work and convincing them that the power of a great idea and unique execution will outperform the status quo or safe route. These are just a few of the things I believe and I’d love to tell you more of them. I hate ads but love moving people to act. Thanks.
Blog Archive
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2008
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06/22
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- Negro League Baseball Museum
- "What Happens Here Stays Here" - Pool Girls
- Mercedes Benz
- Sonic - Two Guys TV
- Sonic On-Line: Make TJ Drink
- Sonic - Couple
- Paris Hotel and Casino
- Paris Gay and Lesbian Initiative
- tic tac - fresh entertainment
- tic tac - Social Networking
- Sonic - Sports print
- Sonic - Franklin
- Only Vegas - NFR sponsor
- Radio
- FilmFest KC
- tic tac - Social Media
- Quiznos - Straight to you
- tic tac event
- Atomic Testing Museum
- tic tac Chill
- Fuse - "Music Has a Home Again" Print
- Fuse - Hair Metal Rich Banner
- Resume
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06/22
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1 comment:
Hey Matt, Kim Jacobs showed me this spot after you shot it. Kudos.
I did some birds eye spots with them. Great directors.
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