Mercedes Benz
"Unlike Any Other". That tagline is no more true than with the G-Class. A car you see coming a mile away. This campaign celebrates what makes it different with the bravado you expect from MB.
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- Matt McKay
- I hate ads. By ads I mean every ad that is so clearly an ad it becomes invisible or worse does more harm than good. I believe effective marketing is not creating ads but starting a conversation. A conversation with the consumer on their level, speaking their language. It’s not about us, it’s about them. Advertising is truly a popularity contest and the brands with the most friends will win. Hi, my name is Matt McKay and I love what I do. Turning ideas into reality, a funny spot, a beautiful image or an entertaining on-line experience. I take a lot of pride in working with clients that had historically done average work and convincing them that the power of a great idea and unique execution will outperform the status quo or safe route. These are just a few of the things I believe and I’d love to tell you more of them. I hate ads but love moving people to act. Thanks.
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