Fall of 2008 we launched tic tac Chill. It included rounds and rounds of focus groups, on-line testing and second guessing but I'm happy with the results. The track is from a great Australian band called Car Stereo Wars. They were in NY and got us really drunk after we finished the spots. They told me they were done making music because of financing until this fell into their lap. They're now able to record another album because of the spots. That makes me happy.
- Matt McKay
- I hate ads. By ads I mean every ad that is so clearly an ad it becomes invisible or worse does more harm than good. I believe effective marketing is not creating ads but starting a conversation. A conversation with the consumer on their level, speaking their language. It’s not about us, it’s about them. Advertising is truly a popularity contest and the brands with the most friends will win. Hi, my name is Matt McKay and I love what I do. Turning ideas into reality, a funny spot, a beautiful image or an entertaining on-line experience. I take a lot of pride in working with clients that had historically done average work and convincing them that the power of a great idea and unique execution will outperform the status quo or safe route. These are just a few of the things I believe and I’d love to tell you more of them. I hate ads but love moving people to act. Thanks.
Blog Archive
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2008
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06/22
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- Negro League Baseball Museum
- "What Happens Here Stays Here" - Pool Girls
- Mercedes Benz
- Sonic - Two Guys TV
- Sonic On-Line: Make TJ Drink
- Sonic - Couple
- Paris Hotel and Casino
- Paris Gay and Lesbian Initiative
- tic tac - fresh entertainment
- tic tac - Social Networking
- Sonic - Sports print
- Sonic - Franklin
- Only Vegas - NFR sponsor
- Radio
- FilmFest KC
- tic tac - Social Media
- Quiznos - Straight to you
- tic tac event
- Atomic Testing Museum
- tic tac Chill
- Fuse - "Music Has a Home Again" Print
- Fuse - Hair Metal Rich Banner
- Resume
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06/22
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