Paris Las Vegas wanted to update their image. They've always positioned themselves as the romantic spot on the strip. With the help of our "What Happens" campaign the whole city was now looked at as a sexy and mischievous place and Paris needed to play there as well. Any other property would have shot a bunch of hot chicks dancing but we wanted to be smarter than that. Anyone who has worked in the gaming category knows how hard it is to get great work sold in and I'm really proud of this campaign. I think I presented it 30 times before we went to production. The client loved it and the attention it got, they turned into one of my all time favorite clients. So many requests were made by people to use the cake topper prop for their wedding Paris began renting it out. Eventually we ended up having them manufactured in China and you can now purchase one for around 80 bucks. Kelly Print Awards, see awards show video here.
