Sonic - Two Guys TV

No scripts, just outlines. No director, just two creatives in a van with walkies. No film, just hours and hours of video. A simple idea for the annual convention that sent my partner and I around town shooting each other doing bits turned into one of the biggest campaigns in the fast food industry. Sales increased 18 percent and awareness went through the roof. Campaign has been shortlisted for both One Show and Cannes.