Sonic - Sports print

Anyone who goes to or lives near a Sonic knows its the place to go after little league. These ads ran in ESPN magazine as part of a sports initiative we did for the client. That quickly became a big part of the account. We wanted to highlight the true essence of sport, fun. When half of all sports related stories are scandals, drug abuse and cheating it's nice to be reminded what its all about. My good friend Ron Berg shot the photography.