mattmckaycreative.com
Negro League Baseball Museum
The Negro League Baseball Museum is an amazing exhibit. The league started in the 20s and ended in the 60's shortly after Jackie Robinson was recruited to play for the Brooklyn Dodgers and broke the color barrier. The museum shows that the acceptance of black athletes parallel the changes in society at that same time. It's worth a visit if you happen to be in KC. CA Advertising Annual 2006.
"What Happens Here Stays Here" - Pool Girls
Part of the fun working on this campaign was how many friends come to you with an idea for it. Mostly about hookers, cocaine or a dead body. One Show Finalist 2007.
Sonic - Two Guys TV
No scripts, just outlines. No director, just two creatives in a van with walkies. No film, just hours and hours of video. A simple idea for the annual convention that sent my partner and I around town shooting each other doing bits turned into one of the biggest campaigns in the fast food industry. Sales increased 18 percent and awareness went through the roof. Campaign has been shortlisted for both One Show and Cannes.
Sonic On-Line: Make TJ Drink
Drinks are an important part of the Sonic experience. With all the soft drinks, add-ons and slush’s we calculated that there are 168,894 possible drink combinations. An interactive game featuring the “Sonic Guys” was created to help make that point. TJ (on the left) has a favorite drink and it’s your job to find it through trial and error. Create a combination using the matrix on the left then click “Make TJ Drink”. A video clip is then shown of him trying the concoction you’ve just made. Some reactions are good, some are bad but all are funny. Once you've figured out what his favorite drink is TJ congratulates your tenacity and rewards you with a great offer.
Sonic - Couple
A year into the "two guys" campaign we introduced the "couple". This gave the creative more versatility when it came to highlighting different product offerings. Again, we searched the country to find the best improv talent. Like Pete and TJ, we found Molly in Chicago and Brian was the clear winner after two days in NY.
Paris Hotel and Casino
Paris Las Vegas wanted to update their image. They've always positioned themselves as the romantic spot on the strip. With the help of our "What Happens" campaign the whole city was now looked at as a sexy and mischievous place and Paris needed to play there as well. Any other property would have shot a bunch of hot chicks dancing but we wanted to be smarter than that. Anyone who has worked in the gaming category knows how hard it is to get great work sold in and I'm really proud of this campaign. I think I presented it 30 times before we went to production. The client loved it and the attention it got, they turned into one of my all time favorite clients. So many requests were made by people to use the cake topper prop for their wedding Paris began renting it out. Eventually we ended up having them manufactured in China and you can now purchase one for around 80 bucks. Kelly Print Awards, see awards show video here.
Paris Gay and Lesbian Initiative
It's surprising how bad most advertising directed at the Gay and Lesbian community is. We did a series of ads but this slight change to one of the original brand ads was perfect.
tic tac - fresh entertainment
An iconic brand that needed some updating. tic tacs are a fun product. The sound, the box and even the name. It was time to go a little younger and hipper with the brand. We wanted to keep it really simple, natural, and sweet.
tic tac - Social Networking
tictactricks.com
A micro-site that supports our Fresh Entertainment positioning. tic tacs are fun and the viral video tricks we and/or the consumer can do are a blast. This site houses all the tricks, games, stop motion animation and other creative ways people can interact with the product.
A micro-site that supports our Fresh Entertainment positioning. tic tacs are fun and the viral video tricks we and/or the consumer can do are a blast. This site houses all the tricks, games, stop motion animation and other creative ways people can interact with the product.
Sonic - Sports print
Anyone who goes to or lives near a Sonic knows its the place to go after little league. These ads ran in ESPN magazine as part of a sports initiative we did for the client. That quickly became a big part of the account. We wanted to highlight the true essence of sport, fun. When half of all sports related stories are scandals, drug abuse and cheating it's nice to be reminded what its all about. My good friend Ron Berg shot the photography.
Sonic - Franklin
I love every person we cast in this spot. They were perfect. Listen to the older guys joke at the very front, I can't believe we got that in. Pat Sherman from Anonymous Content shot it.
Only Vegas - NFR sponsor
The Las Vegas Conventions and Visitor Authority sponsor a lot of things that happen in Las Vegas. So there's was always an opportunity to do some good work for some strange things. Like the National Finals Rodeo.
Radio
Yes, an Art Director that loves radio. The sky's the limit and many times it's over looked by the client and really good ideas slide in under the radar. First Sonic spot was a $5,000 winner at the Radio Mercury Awards and the Paramount Parks spot was a finalist that same year.
FilmFest KC
It's not Sundance but it's better than nothing. More pro-bono work but if it's something I love or believe in I don't mind being paid in tickets. National Addy winner and Clio shortlists.
tic tac - Social Media
tic tacs are a shared experience. No one ever takes out a box and doesn't offer one to a friend. This iphone app allows you to do the same electronically. When your friends are rudely checking their e-mail or texting at the table you can send them a tic tac and a customized message. Bump technology allows you to drop it right onto their screen.
Quiznos - Straight to you
This was a spot that won us the Quiznos delivery account. Las Vegas was one of the 5 test markets at the time and we killed ourselves trying to get everything from this spot, radio, in-store and outdoor launched in just over a month. Zach Math shot this in one very long day.
tic tac event
tic tacs are not quiet. They rattle in their plastic boxes and make quite a noise. Imagine 20,000 boxes being shaken in an enclosed arena. "The tic tac Shake" is born. NY Knicks home opener every person entering Madison Square Garden is given a box with a card telling them to make some noise at tip off. The Jumbo-tron prompts fans when to shake.
Atomic Testing Museum
Much of the early testing of atomic explosions and bomb development happened right outside of Las Vegas. Even today it is still a hot topic of morality. The creative, just like the museum does not choose a side. Each ad poses a question and lets the viewer decide where they stand. Either way there is a lot to be learned about our atomic past and it's all laid out at this really remarkable exhibit. If you can pull yourself from the pool or the gaming tables this place is really worth checking out.
www.atomictestingmuseum.org
tic tac Chill
Fall of 2008 we launched tic tac Chill. It included rounds and rounds of focus groups, on-line testing and second guessing but I'm happy with the results. The track is from a great Australian band called Car Stereo Wars. They were in NY and got us really drunk after we finished the spots. They told me they were done making music because of financing until this fell into their lap. They're now able to record another album because of the spots. That makes me happy.
Fuse - "Music Has a Home Again" Print
A music channel dedicated to music and not reality shows, awesome. Giblin James shot the photography and the banister prop kicked ass.
Fuse - Hair Metal Rich Banner
10 Great Reasons You Love _____. A weekly show on Fuse that counts down the 10 best reasons why people love Hair Metal, Pop Music, Video Hotties, etc. Roll over expands the ad to reveal an image of an 80's rocker. With every click of the nozzle the hair gets bigger until the entire space is filled with rocker hair.
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